Website Copywriting & Brand Messaging*

Average Investment: $4,500–$6,500

Your website isn’t just a digital brochure—it’s your brand’s voice, your 24/7 first impression, and often the deciding factor in whether someone chooses to work with you. It needs to connect, build trust, and move people to action.

The right words don’t just fill space—they shape perception, guide visitors toward the next step, and build lasting trust and alignment.

That’s where I come in. I combine 20+ years of marketing strategy with a sharp understanding of audience psychology to craft messaging that sounds like you, resonates with your audience, and converts. You’ll get copy that feels authentic and strategic—supported by frameworks and AI-powered tools to keep your content consistent long after your site goes live.

*Need Website Design Too?

Along with copy and content strategy, I can also manage the design side so you end up with a cohesive, polished site that reflects your new messaging.

Depending on your needs, I either:

  • Design the site myself (for streamlined Squarespace projects), or

  • Bring in a trusted design partner for more complex projects, while I oversee the process to ensure visuals and messaging stay perfectly aligned.

Website design add-on begins at $2,500, with scope and features tailored to your business. Reach out for a custom proposal.

Comprehensive brand messaging and web content package to build trust and drive results

What’s Included…

  • Brand Messaging Mini-Workshop → 60-minute strategy call to clarify your voice, positioning, and unique brand story.

  • Copy for Core Pages → Typically 3–5 key pages (Home, About, Services, and more as needed), crafted to build trust, connection, and conversion.

    • Optional add-ons include additional pages (e.g., Blog, Programs, Contact) or an Expanded Brand Messaging Guide with tone, key messages, and sample copy for your team.

  • Conversion Assets → 404 page, opt-in pop-up, or CTA blurbs to keep visitors engaged.

  • Collaborative Draft Process → Two rounds of revisions with detailed feedback and messaging refinement.

  • Final Review Session → Live walkthrough to fine-tune language and ensure your site feels aligned and ready to launch.

  • Designer Collaboration → Close coordination with your web designer to ensure words and visuals work together seamlessly.

  • AI-Powered Content Guide (Bonus) → A custom content “cheat sheet” and access to one of my GPT tools to generate on-brand headlines, social posts, and emails with ease.

Why Invest?

Because your website is your business’s most powerful conversion tool. When it’s done right, it:

  • Attracts and converts your ideal clients naturally

  • Positions you as a trusted expert in your field

  • Frees you from constant “selling” by communicating your value clearly and consistently

This package is ideal if you’re rebranding, refreshing, or finally ready for a website that reflects your expertise, resonates with your audience, and works as hard as you do.

Schedule a Free Discovery Call

Let’s talk about where you are and where you want to go. Book a 20-minute call to explore how I can help clarify your message, strengthen your brand, and support your next move.

A red mug with a golden handle and the phrase "Go Get 'Em" sits on a table next to an open notebook with a pen on top and a potted plant in the background.