Website Copywriting & Brand Messaging*
Typical Investment: $2,500–$6,500
With website design add-on*: $5,000–$9,000+
Your website isn’t just a digital brochure — it’s your brand’s voice, your 24/7 first impression, and often the deciding factor in whether someone chooses to work with you. It needs to connect, build trust, and guide people to action.
The right words don’t just fill space. They shape perception, clarify what you do and who it’s for, and make it easier for the right clients to take the next step.
That’s where I come in. I combine 20+ years of marketing strategy with a practical understanding of how people make decisions to craft messaging that sounds like you, resonates with your audience, and converts with integrity.
You’ll receive clear, high-performing website copywriting, plus SEO foundations (keyword-informed headings and on-page structure) to support long-term visibility.
*Need Website Design Too?
Along with copy and content strategy, I also offer website design so you don’t have to coordinate separate support. The result is a cohesive, polished site that reflects your new messaging.
Depending on your needs, I either:
Design the site myself (for streamlined Squarespace projects), or
Bring in a trusted design partner for more complex projects, while I oversee the process to ensure visuals and messaging stay fully aligned.
When copy and design are handled together, the site is faster to complete, easier to manage, and more cohesive. The layout supports the message, and the message supports the conversion flow.
What’s Included…
Brand Messaging Mini-Workshop → 60-minute strategy call to clarify your voice, positioning, and core message.
Copy for Core Pages → Typically 3–5 key pages (Home, About/Approach, Services, and more as needed), written to build trust, connection, and conversion.
SEO Foundations → Keyword-informed headings, on-page structure, and best-practice page titles/meta descriptions to support long-term visibility.
Optional Add-Ons → Additional pages (Blog, Programs, Contact, etc.) or an Expanded Brand Messaging Guide with voice/tone, key messages, and sample copy for ongoing consistency.
Conversion Assets → 404 page copy, opt-in pop-up, and/or CTA blurbs to keep visitors engaged and moving forward.
Collaborative Draft Process → Two rounds of revisions with detailed feedback and messaging refinement.
Final Review + Handoff → Final review of your pages and delivery of publish-ready copy files. Implementation is handled by you or your designer unless website design support is included as part of our project scope.
Design Collaboration (if applicable) → If there’s a separate designer involved, I’ll collaborate to keep the visuals and messaging aligned as the site comes together.
Why Invest?
Because your website is your business’s most powerful conversion tool. When it’s done right, it:
Attracts and converts your ideal clients naturally
Positions you as a trusted expert in your field
Frees you from constant “selling” by communicating your value clearly and consistently
This package is ideal if you’re rebranding, refreshing, or finally ready for a website that reflects your expertise, resonates with your audience, and works as hard as you do.
Not sure what you need? Have a custom request?
Book a 20-minute call to explore how I can help clarify your message, strengthen your brand, and support your next move.
