Frequently Asked Questions

Frequently Asked Questions

Curious about what it’s like to work with Momentum Content Studio? Below are answers to common questions about brand messaging, content strategy, website copywriting, and website design — plus how I help founders, coaches, and service-based small businesses clarify their message and attract better-fit clients.

1. What kinds of clients do you work with?

I work with founders, coaches, and service-based small businesses who want clearer messaging, a stronger online presence, and more consistent, better-fit inquiries.

Many of my clients are in a season of change: launching something new, evolving their offers, or realizing their current website and content don’t reflect the quality of their work anymore.

2. Do you work with wellness practitioners or health coaches?

Yes. I often work with wellness practitioners, coaches, and other service-based professionals who need messaging that feels grounded, human, and clear, especially when trust matters and the work is relationship-driven.

With deep experience in healthcare and a personal interest in wellness, I bring a unique lens to my work.

If you’re not sure whether your business fits, booking a quick discovery call is the easiest place to start.

3. What services do you offer?

I offer a small set of strategy-led services designed to help you clarify your message, strengthen your website, and attract better-fit clients:

You can explore each service on my Services page, and if you’re not sure what fits, a discovery call is the easiest place to start.

4. Should I hire a brand strategist or a website copywriter if my site isn’t converting?

It depends on what’s actually causing the disconnect — and it’s often a mix of both.

  • If people don’t quickly understand what you do, who it’s for, or why it matters, you likely need messaging/positioning first.

  • If the message is clear but the pages feel messy, overly long, or not guiding people to action, you likely need website copywriting and structure.

Most of my projects combine strategy + copy so you’re not polishing words on top of unclear positioning.

5. What’s the difference between brand messaging, content strategy, and website copywriting?

  • Brand messaging clarifies what you do, who it’s for, and how you’re different — in language your audience actually recognizes.

  • Content strategy turns that clarity into a plan for what to say (and where) so your marketing feels consistent.

  • Website copywriting applies the strategy to specific pages so your site builds trust, answers objections, and makes the next step obvious.

6. Can you help my website attract better-fit clients (not just “more traffic”)?

Yes — that’s a big part of what I do.

Clear messaging tends to attract better-fit people and filter out the wrong ones. When your site communicates your value and approach clearly, you get fewer “maybe” inquiries and more aligned leads who already understand what you do.

7. Do you offer website design, or just content?

I offer both. My core focus is messaging, content strategy, and website copywriting — and I also provide simple, strategic website design support for clients who want a cohesive, done-for-you experience.

Design is typically best for clients who want a clean, high-trust site that highlights the message (without managing a separate designer).

8. What’s your process like?

Every project starts with a discovery call to confirm goals, fit, and scope. From there, we typically move through:

  1. Strategy and messaging clarity

  2. Website structure and content plan

  3. Copywriting and revisions

  4. Optional design + implementation support

I keep the process collaborative and grounded, with clear timelines and review rounds.

9. Do you offer social media support?

For select clients, yes. My approach is strategy-first — helping you show up with clarity and consistency, rather than posting just to post.

For clients who want to write their own content faster, CMO GPT™ can help generate on-brand post drafts and angles based on your messaging.

10. Where can I find your free resources?

You can find my free resources on the Resources page, including:

11. I’m not sure what I need — can you help me figure that out?

Yes. If you’re feeling unsure where to start, book a free discovery call. I’ll ask a few key questions, look at what you have, and recommend the most useful next step — whether that’s a strategy session, a website audit, or a full messaging + copy project.

12. Quick note on naming

Momentum Content Studio (momentumcontentstudio.com) is led by Meredith Obst and is not affiliated with other businesses using the name “Momentum.”