Copper Bottom Design Co.

Copper Bottom Design Co. is a boutique day planner design and production studio that helps entrepreneurs and established planner brands bring high-quality products to life.

To support the launch of its first digital course, the brand needed an automated email funnel that could welcome new subscribers, build trust, educate prospective students, and guide them toward enrollment without feeling pushy or overly sales-focused.

I developed the funnel strategy and wrote a nine-email nurture sequence delivered over 29 days. The sequence reflects the brand’s voice while meeting the needs of an audience that values clarity, structure, and practical guidance.

My scope and deliverables:

• Developed the overall funnel strategy and mapped the subscriber journey, including timing, email progression, and calls to action

• Wrote the full nine-email sequence to welcome, nurture, educate, and convert prospective students

• Refined the course positioning, offer messaging, and enrollment calls to action throughout the funnel

• Created an “email sequence at a glance” document outlining each email’s theme, purpose, and call to action

• Built and implemented the automated sequence in Kit, including email layouts, links, tagging, and subscriber flow

• Designed custom visual assets, including graphics and two embedded videos showcasing course pages and worksheets

The result is a polished, on-brand email funnel that helps prospective students understand the course, recognize its value, and feel confident taking the next step toward enrollment.